Content and Footer Use for Keyword Stuffing

Content is definitely king but at the same time Page Title and Meta Description also as king because they are as important as page content. Many sites are there running with less content but powerful Title and Description tag on top and some sites on top with no description, no keyword tags, just Page title and Page content.

Page content should contain the keywords but keywords should not be stuffed in the content. The content should be readable to the users. Hidden text as page background or use CSS to hide the text should never use.

Use heading tags in the page i.e. H1, H2 etc…but it should used only when needed and misuse of these tags may ban you from search engines. Now a days search engines are becoming very smart and detects search spam done using Heading Tags and CSS.

Footer part should contain link to the important section of the site and in this you can include keywords too. as if you have 2 different sections News and Reviews then you can have links with text Technology News, Tech Reviews etc.

Some people prefer stuffing keywords with the footer copyright note but there is no point in that and should not be done.